Hatch Communications

Thomas Cook Sport: Ole Gunnar Solksjaer

Press Association Scoops
Pieces of Regional Coverage

How Ole scored for Thomas Cook Sport

See the full project details...

  • Thomas Cook Sport’s figures and accompanying quote were hot property, with interest high it was the Press Association which got the scoop.
  • The piece was syndicated online across the Daily Mail, BT Sport, RTE, the Irish Independent and the Irish Examiner, as well as 28 regional titles.
  • The figures were also picked up by the Daily Mirror for a stand alone, brand-led online feature.


The Challenge

Cut through the busy sports news agenda to get Thomas Cook Sport and its various sport experiences it offers in front of sports fans’ eyes

Use Thomas Cook Sport’s insight and industry knowledge to add to the conversation

Our Solution

Thomas Cook Sport has fantastic sales data, which offers great insights into booking activity and popularity of certain clubs, sports and events at one time and in particular locations.

We monitor this information and when the news agenda erupted with news of Ole’s revitalising effect of Manchester United we were on hand with facts and figures to give journalists tangible evidence of the club’s upturn in fortunes.

The 89% increase in bookings and leap in Norwegian bookings, similar to Zlatan’s impact on the club a few years previous, which we could also evidence, added a whole new layer to the story of a club on the up.