How Ole scored for Thomas Cook Sport
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Cut through the busy sports news agenda to get Thomas Cook Sport and its various sport experiences it offers in front of sports fans’ eyes
Use Thomas Cook Sport’s insight and industry knowledge to add to the conversation
Thomas Cook Sport has fantastic sales data, which offers great insights into booking activity and popularity of certain clubs, sports and events at one time and in particular locations.
We monitor this information and when the news agenda erupted with news of Ole’s revitalising effect of Manchester United we were on hand with facts and figures to give journalists tangible evidence of the club’s upturn in fortunes.
The 89% increase in bookings and leap in Norwegian bookings, similar to Zlatan’s impact on the club a few years previous, which we could also evidence, added a whole new layer to the story of a club on the up.
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