At the end of March, 85,000 fans headed to Wembley for the Checkatrade Trophy final between Portsmouth and Sunderland.
We have been working with Checkatrade for a few years now, and recently took on all things PR and communications for the trade directory. The brand’s various sports sponsorships have always kept us busy, with fun activations, campaigns and content creation projects across darts and football in the last three years. This year marked the final season of the Checkatrade Trophy before, sadly, naming rights move on – we wanted to finish with a bang!
In the build up to the Wembley final, Hatch had been finalising our season long campaign, to crown an Official Checkatrade Trophy Tradesperson for each competing side in the tournament. At the beginning of the season we ran a nation-wide campaign, inviting fans to apply to be selected as their side’s latest big signing. The title granted die-hard fans with a once in a lifetime title, as well as offering tickets to their respective sides’ home matches through the tournament.
As the tournament progressed through the group-stages and into the business end, we could begin to prepare for the final, which included organising the grand prize for the two tradespeople whose sides would be playing for the trophy at Wembley. The Official Checkatrade Trophy Tradesperson would see their company’s name up in lights at the Home of Football, as well as having a page dedicated to their business in the match-day programme.
With all of the work being done in the weeks building up to the final, we could sit back and enjoy the action as two of English football’s sleeping giants met at Wembley as Sunderland took on Portsmouth for what we, and anyone in the know, understands to be football’s biggest prize.
With the scores 1-1 after 90 minutes, the game went to extra time, where Pompey took a lead before a last-gasp, 119th minute equaliser from Sunderland took it to penalties. With Checkatrade being based in Portsmouth, and Hatch being consummate professionals, we were siding with our client, and the message obviously got to the Pompey players that some effort had gone into the production of this final, as they netted all five of their penalties to become the 2018/19 Checkatrade Trophy winners, leaving our client, and as an extension, us, pretty chuffed.
The 2018/19 Checkatrade Trophy Final ended up being the most attended football match in Europe that weekend, and to see our client and our Official Checkatrade Tradesperson campaign showcased through the bright lights of Wembley was brilliant to see.
We had a fantastic time watching the game at the @CheckatradeTrpy Final on Sunday @wembleystadium we hope you did too!
— Checkatrade.com (@Checkatrade) April 3, 2019