Hatch Communications

Tanqueray Experience

Create a Tanqueray experience for Diageo markets

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The Challenge

Create a Tanqueray experience for Diageo markets globally to introduce customers and press to the world of Tanqueray.

Fully immerse guests into an exclusive programme of activities that represent the brandโ€™s ethos and offer a one-of-a-kind experience featuring unique tastings of the product throughout.

Our Solution

Hatch created a dedicated toolkit with three bespoke packages tailored for different market budgets in the home of Tanqueray โ€“ Scotland.

We liaised with local suppliers and the Diageo team on-the-ground to create partnerships with the very best hotels, bars and restaurants for the experience.

Host experience 3-4 times per year for different markets, with a tailored programme featuring tastings, a once-in-a-lifetime experience to the Diageo Archives and Distillery, which arenโ€™t open to the public, and luxury meal experiences and outdoor pursuits.