Driving product placement and sales for Remington haircare & grooming
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As part of our ongoing intensive press office activity, we needed to ensure our hero products were a priority for SS21.
During the busy Christmas period, our team ensured both a proactive and reactive approach to ensure Remington’s haircare and grooming products were on the top of journalists’ minds for Christmas gift guides, product reviews, roundups and features.
Not only did we surpass our monthly average KPI for the number of coverage, we also ensured that our content was of high quality.
Out of the 280 grooming and haircare pieces of coverage, 97% included a product image, 76% included an RRP, 92% included a link, 86% included a key product message. Each of which surpassed our KPI breakdowns.
84% of our coverage also included mention of available stockists, and we generated 83 links directly to Argos in December alone.
In November, we secured a piece in ELLE which offered insight into how epilators work and best practice on use at home.
This piece positioned Remington as thought leaders and the go-to, trustworthy brand for epilator users and first-time purchases. Following the piece being published, which had a stockist link to Very.co.uk, the sales team saw that epilators sold out on Very immediately.
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