#RELEASE THE BOOST

• Sampled and engaged with over 20,000 people at experiential events
• Drove brand advocacy and received over 10,000 visits to campaign website on Tumblr
• 9.7 million people within the core demographic saw the campaign
• Over 500,000 video views on our content
• Achieved 7,000 entries for #TeamEagle / #TeamCheetah

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The Challenge

To amplify and bring to life on social media and experiential, the brand’s first ever consumer campaign - ‘Release the Boost’.

Target core demographic of 16-34 year olds.

Visit three core locations – Belfast, Birmingham and Manchester.

Our Solution

Working with the already established campaign artwork, Hatch developed an integrated approach that involved experiential activity in the three cities and a content rich social media competition.

Entrants were required to upload a selfie and decide whether they were #TeamEagle or #TeamCheetah.

Random entrants were picked to receive a personalised gif – giving bespoke sharable content.

These were hosted on a branded Tumblr page, along with other campaign collateral.

Created huge automated cube which opened every hour to reveal sampling experiential with social activiation. Crystal Maze style ‘grab a ball’ activation.

Snapchat filters were used at events to drive engagement.