The brand’s first ever consumer campaign - ‘Release the Boost’
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To amplify and bring to life on social media and experiential, the brand’s first ever consumer campaign - ‘Release the Boost’.
Target core demographic of 16-34 year olds.
Visit three core locations – Belfast, Birmingham and Manchester.
Working with the already established campaign artwork, Hatch developed an integrated approach that involved experiential activity in the three cities and a content rich social media competition.
Entrants were required to upload a selfie and decide whether they were #TeamEagle or #TeamCheetah.
Random entrants were picked to receive a personalised gif – giving bespoke sharable content.
These were hosted on a branded Tumblr page, along with other campaign collateral.
Created huge automated cube which opened every hour to reveal sampling experiential with social activiation. Crystal Maze style ‘grab a ball’ activation.
Snapchat filters were used at events to drive engagement.
Magellan House, Armouries Way, Leeds, LS10 1JE
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