Our client, Boost Energy Drinks, was recently the headline sponsor of MTV presents Ocean City Sounds Festival in Plymouth, and we were tasked with bringing to life the sponsorship in true Hatch Live fashion with the ultimate experiential and sampling experience in the style of the Boost Pool Party.
Enter balls – 140,000 to be exact – that’s right, a big kid’s dream! Our experiential scene boasted a giant replica Boost can slide, which collided into a pit full of balls and golden star prizes. We even had our very own lifeguard, social media sensation, ‘Stuggy’, who was on hand to entertain the crowds of festival goers.
But that wasn’t all, we had special ‘chill zones’ in the form of giant branded bean bags and deck chairs, where the crowds could enjoy the stunning Plymouth coastline view and the festival atmosphere – all while sipping on some Boost! A huge inflatable dome containing the Boost bar and music, with The Gypsy Shrine, who bedazzled up festival goers as they partied in the Boost bar.
The festival sponsorship is part of Boost’s #NeverMissABeat campaign introduced in June, supported with the brand’s first ever TV advertisement which ran across MTV and terrestrial channels. Hatch developed the social media campaign, including supporting Boost’s summer on-pack promotion which required consumers to scan cans with a customer Snapcode for the chance to win daily and weekly prizes and a grand prize of the ultimate trip to Barcelona. As part of the social campaign, we teamed up with influencer Stuggy, who successfully raised awareness of both the promotion and the brand. To date, the social campaign has achieved over 1.13 million impressions, reached over 966k unique people and videos have been watched over 211k times, exceeding KPIs.
The feedback from the festival has been incredible from festival goers, Plymouth City Council and MTV management, and we had a lovely write-up from the local paper here.
Despite spending three hours repacking every single ball, we were over the moon with all the feedback, especially from Boost who praised efforts, commenting that the experiential ‘exceeded all expectations’, which in our eyes couldn’t be any better!
Thanks for having us Plymouth. Same again next year?
As ever, if you’re interested in our creative team coming up with an idea for your brand then do get in touch via firstname.lastname@example.org/0113 361 3600.