Drive support for the Northern Superchargers in the inaugural The Hundred competition
See the full project details...
Hatch were brought on board by The Hundred to help promote and drive sales for the Northern Superchargers team based in Leeds
The focus was local media and fan engagement, with national push where relevant. The aim was to engage with those new to cricket and help with the adoption of new fans into the sport – especially the family audience.
An indirect KPI was to drive ticket sales for Headingley games, the home of the Northern Superchargers.
Developed an always on strategy to place fixtures in all possible event and ‘what’s on’ listings across regional media
Engaged with key influencers across Yorkshire by sending branded merch boxes and tickets to games
Launched a competition for schools to win a visit from players with the trophy
Held a cricket PE lesson at a local school with two Northern Superchargers star players
Utilised access to the trophies by taking them on a tour of Yorkshire family attractions
Managed and launched a mural of Bradford-born Adil Rashid, including interviews with national media
Hosted a Treasure Hunt of 100 cricket balls on Yorkshire Day to tap into local pride and create something they could directly engage with
Supported the central PR team with tournament press releases
- 188 pieces of coverage
- Reach of 38 million
- Media highlights inlcuded BBC News, ITV Calendar, Sky Sports News, Mail Online and The Sun
- All Northern Superchargers group games SOLD OUT
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