Hatch Communications

Northern Superchargers

Campaign Reach
Adil Rashid Mural

Drive support for the Northern Superchargers in the inaugural The Hundred competition

See the full project details...

  • The activity generated almost 200 pieces of coverage in 2 months focused on the Northern Superchargers
  • All Northern Superchargers group games SOLD OUT
  • The reach of our coverage hit 38 million
  • Media highlights included Sky Sports News, BBC News, ITV Calendar and Mail Online


The Challenge

Hatch were brought on board by The Hundred to help promote and drive sales for the Northern Superchargers team based in Leeds

The focus was local media and fan engagement, with national push where relevant. The aim was to engage with those new to cricket and help with the adoption of new fans into the sport – especially the family audience.

An indirect KPI was to drive ticket sales for Headingley games, the home of the Northern Superchargers.

Our Solution

Developed an always on strategy to place fixtures in all possible event and ‘what’s on’ listings across regional media

Engaged with key influencers across Yorkshire by sending branded merch boxes and tickets to games

Launched a competition for schools to win a visit from players with the trophy

Held a cricket PE lesson at a local school with two Northern Superchargers star players

Utilised access to the trophies by taking them on a tour of Yorkshire family attractions

Managed and launched a mural of Bradford-born Adil Rashid, including interviews with national media

Hosted a Treasure Hunt of 100 cricket balls on Yorkshire Day to tap into local pride and create something they could directly engage with

Supported the central PR team with tournament press releases

- 188 pieces of coverage
- Reach of 38 million
- Media highlights inlcuded BBC News, ITV Calendar, Sky Sports News, Mail Online and The Sun
- All Northern Superchargers group games SOLD OUT

Adil Rashid Mural
Patrick Bamford The Hundred