Hatch Communications

Ombra Di Pantera

A super-premium DOCG Prosecco to the consumer and trade

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The Challenge

Successfully launch Ombra Di Pantera, a super-premium DOCG Prosecco to the consumer and trade.

Drive brand and product awareness of the new product amongst key audiences, target media and via social channels.

Stimulate purchase/trial and online ROP and ultimately become the Prosecco serve of choice.

Our Solution

Hatch launched Ombra Di Pantera to the UK media, influencers, trade and consumer via press office, gifting and high-end seeding events.

To maintain press momentum, Hatch continues to develop press campaigns to hit the national news.

Coverage highlights include GQ, Huffington Post, Daily Mail, Glamour and the London Evening Standard.

To date, Hatch has helped the producer launch in a number of global high-end establishments that stretch from Blue Marlin in Ibiza to Novikov in London.

Ombra Di Pantera has featured at prestigious events, from Huntsman on Savile Row to Mister E’s breakthrough show at Art Basel in Miami cementing it’s place as the go to drink for VIP’s and connoisseurs of style.