Be a hero
See the full project details...
There are 800 people on the transplant waiting list in Yorkshire and the average waiting time for a liver transplant in Yorkshire is 222 days – one of the longest waits in the UK.
We built a bespoke ‘Be a Hero’ campaign, launched in July 2015, aiming to increase sign ups to the organ donor register by highlighting that you don’t have to be a superhero to save a life.
Gained 10 well known celebrity ambassadors who have recorded video messages, taken photographs, posted press releases on their websites and to their databases of fans, including Sarah Ferguson Duchess of York, Sir Patrick Stewart, Sir Geoffrey Boycott, Joe Root, Maggie Philbin, Jim Carter, Leeds United and Sheffield Wednesday Football Club, Sir Michael Parkinson and Dickie Bird.
The Duchess of York visited transplant patients at Leeds Children’s Hospital.
42,000 people in Yorkshire signed the donor register. Sign ups increased by almost 50% in Yorkshire and the impact in Leeds was 100% higher during August
Magellan House, Armouries Way, Leeds, LS10 1JE
0113 361 3600 | email@example.com
51 Eastcheap, Billingsgate, London EC3M 1JP
0203 829 8920 | firstname.lastname@example.org