Hatch Communications

Ketel One Vodka

Social Media Impressions
Countries Taken Part

325th Anniversary for Diageo

See the full project details...

  • Generated over 9 million impressions across Instagram and Twitter
  • Reached over 3.5m people
  • 53 countries across five continents took part in the celebrations
  • Delivered a commercial return of 7:1


The Challenge

Deliver a PR/social strategy that brings to life the 325 celebrations and create a global moment for the Ketel One brand with key influencers, customers and consumers.

Deliver a campaign that has commercial benefit and drives a sales occasion in the off trade and on trade.

Our Solution

Used creativity and interactive social activity to connect Ketel One fans worldwide and bring the 325 moment to life, connecting to the celebration in Schiedam.

Utilised brand ambassadors, influencers and media to provide content around a dedicated hashtag, #PROOST325, to create a global Mexican wave of celebrations.

Liaised with brand ambassadors to bar activations – assets provided included Distillery gate selfie frames and Windmill stunt cards.

Created animation video showing the global wave of social activity around the 325th anniversary.

Delivered a live social wall on the day of the celebration event in Schiedam.

Set up PR interviews for the Nolet Family with Imbibe UK, Drinks International, GQ Brazil and Metro Central and South America.