Hatch has been appointed to run the pea promotion campaign by the British Growers Association, known as Yes Peas! after winning a very competitive, six-way pitch.
Now in its tenth year, the Yes Peas! Campaign (www.Peas.org) has already been successful in showcasing the versatility of frozen peas. We’ve been tasked with taking Yes Peas! to the next level by running all national media relations and social and press office activity to promote the ‘quick and easy’ and ‘fresh and nutritious’ messaging for frozen peas.
It’s all systems go and as part of our planned PR activity, we’ll be working closely with TV chef and Yes Peas! ambassador, Rachel Green, to re-launch the campaign to the media.
We’re looking forward to refreshing the campaign; shelling any myths around frozen peas and importantly, getting more peas onto the nation’s plates!