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Hatch Monthly Roundup – May

by Louis Hobbs Avatar


  • Posted on Monday 6th June, 2022

It wasn’t quite the “AGUEROOOOOO” moment of 2012, however there was no escaping just how dramatic the final day of the 2021/22 Premier League campaign proved to be as Manchester City’s stunning comeback against Aston Villa saw them lift the title for a sixth time.

The memorable final day also saw Hatch’s local Leeds United survive relegation following their action-packed win away at Brentford. A moment that I’m sure many Hatchlings will be praying they never have to relive.

Similarly to the on field action, here at Hatch HQ we’ve had a rather dramatic month.

To begin, along with the Yorkshire Coast BID we took a trip down the East coast for a project titled ‘The Odyssey – An Epic Adventure on the Yorkshire Coast’. During the event, an epic tale of the Trojan Wars was told through a gigantic puppet display on the beaches of the Yorkshire Coast.

Meanwhile, we also gave House of Coco Magazine the full Route YC experience, as we sent them to explore the off-the-beaten track areas of Whitby, Scarborough and Bridlington. Who needs The Maldives, right?

From a sports perspective, Hatch’s ‘Where Greatness is Made’ campaign with Nationwide Building Society and England Football went viral, as we put England footballers James Ward-Prowse, Jordan Henderson and Conor Coady’s geography knowledge to the test.

We were also joined by Leeds United’s Kalvin Phillips and Tyler Roberts, as we got to see who was the best chef in the Hisense Curry Cook-a-long.

Additionally, the 2022 Sport & Football Awards saw the ‘Hatch & Nationwide Building Society & FA – Coin For Respect’ campaign win the Silver Award for Best Brand Activation!

Anyhow, that’s enough about us, here’s a few of our favourite campaigns that we noticed during this month:

McDonalds has a royal makeover for Queen’s Jubilee

To celebrate the Queen’s Platinum Jubilee this weekend, McDonald’s has temporarily changed their iconic slogan and are launching a limited-edition China packaging set fit for royalty

The fast-food chain has also temporarily changed its famous tagline from “I’m lovin’ it” to “One’s lovin’ it” and has even updated the iconic jingle for the first time ever, recording a new version with the Royal Philharmonic Orchestra.

Get Back to The Good Stuff, Liverpool FC Prank with AXA UK

Liverpool FC midfielder Alex Oxlade-Chamberlain joined several actors and comedian Adam Rowe to try and convince his teammates, Harvey Elliott and Divock Origi, that they were recording a new advert for their complicit sponsors, AXA.

After five minutes of humiliating scenes for both Elliot, and Origi, the Belgium international ended up losing his cool and snaps at the stooge director, only to realise he’d been pranked.

The full video can be viewed, here: https://youtu.be/MHF1LRz2G6c

Calling All Mavericks! easyJet takes on Top Gun

easyJet launched a Europe-wide campaign to tackle job stereotypes and inspire more young people to consider a career in aviation, including encouraging more girls to become pilots.

Shot at London Luton Airport, with a cast of children of easyJet staff aged between seven and 12, the film recreated some of Top Gun’s most iconic moments, including Tom Cruise’s motorbike scene, the classroom, and the infamous ‘It’s time to buzz the tower’ scene.

Full video, here: https://youtu.be/vTVTXcC5W_8

Here’s a few more amazing campaigns that just missed out on our Top 3 of the month:

  • Heinz creates the first ever paper ketchup bottle in a bid to squeeze out plastic use.
  • Stella Artois goes completely nude for the launch of their new premium unfiltered lager.
  • Burger King create the ‘Pregnancy Whoopers’ to satisfy the weird craving of pregnant women in Germany.
  • Disney turn Battersea Power Station chimneys into lightsabers to promote new Star Wars series.
  • Giant dinosaur footprints appear on Pembrokeshire seafront for the launch of landmark Apple TV+ series, Prehistoric Planet.

That’s it for now, we hope you enjoyed the Platinum Jubilee Bank Holiday weekend!