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Hatch Monthly Round Up – October 2021

by Sophie Wylie Avatar


  • Posted on Friday 5th November, 2021

And there we have it – October has gone by in an instant! There’s no wonder when it’s been a hectic month, yet again. October saw the clocks go back with dark mornings and darker evenings drawing in, Halloween came round once more, and Instagram saw pumpkin patches and picking galore.

We celebrated Black History Month, the London Marathon finally took place, and let’s not forget… William Shatner was sent into space. Closer to home, Leeds Light Night took place which saw fellow Hatchlings visiting Leeds’ hotspots, giving their best ‘ooo’s and ‘aaah’s.

And that’s not all the Hatchlings did. We had another incredible month, with only a few of many highlights named here. Our very own Vik, Alex, Jeanine and Matt V went darn’ south for the very successful Nationwide Building Society’s Coin for Respect campaign – hitting over a billion reach!

Milly, Niamh and Lucy got their glad rags on and held Remington’s AW21 Shave & Groom press event in the big smoke.

And, finally, there’s been some cracking National Poetry Day content produced for Boost’s social media – courtesy of Harry, Evie and Matt V. PHEW!

Here’s our favourite highlights from the month elsewhere.


Ready, Steady, DINE

This month, Asda officially launched the world’s first ready meal restaurant – for one day only. Selling ready meals to celebrate 20 years of the supermarket’s Extra Special Range, the Ready Meal Restaurant opened its doors at Amber in Aldgate, East London.

The Ready Meal restaurant catered for 100 diners, featuring an eight-course tasting menu inspired by Asda’s Extra Special ready meals and accompaniments, such as Slow Cooked Ox Cheek served with Ruddles Ale, Moroccan Lamb Koftas with Spiced Tomato, Apricot and Chickpea, Korean BBQ Beef with Shichimi and Sticky Rice and Salmon with Crispy Capers. Each option was paired with wines from Asda’s Extra Special range, too.

We don’t know about you, but we wish we’d had an invite.


Adele Returns

If you’ve had Easy On Me on repeat since the day it was released (don’t worry – we have too), then you’ll know Adele is back, and better than ever.

We absolutely loved this guerilla marketing that brought the globe together and had people in all countries talking. Mysterious ‘30’ billboards began popping up around the world on iconic landmarks with little explanation. On the Empire State Building in New York, the Louvre in Paris, and the Colosseum in Rome, to name just a few.

Sure enough, shortly after, Adele dropped her new single and announced her new album, ’30’. Talk about having style.


Let the Games Begin!
Need we say more? Squid Game has been on the agenda throughout all of October, the two words spoken on everyone’s lips (unless you live under a rock). Even if you’ve managed to avoid watching, there’s enough internet memes and social media buzz to ensure you know exactly what it is.

That’s why these pieces of reactive content marketing from Heineken and Relief take our joint top spot this month. We think it’s completely genius, simple, but so effective. A great example of how to capitalise on the current conversation.

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