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Hatch Monthly Round Up – May

by Meriel Killeen Meriel Killeen


  • Posted on Wednesday 3rd June, 2020

With May, and what feels like another 3,000 days of lockdown done, the Hatch team are looking back at another jam-packed month of work for our clients! The team were hard at work achieving national coverage for some of our new pro-bono campaigns, organising council and NHS key worker partnerships with clients who were able to generously donate product to those on the front lines and successfully launching a national toastie campaign for the Yorkshire Creamery.

May has also seen brands around the world creatively innovating their comms to adapt to the global crisis and erratic news agenda. Here’s a round up of our favourites of the month:

The Social Distancing Sandwich

A local butcher, bakery, deli and restaurant have teamed up in Gloustershire to create the Back to Work Baguette, a mammoth sandwich creation filled with bacon and sausage, set to be sold for £20 once customers are allowed to eat-in on the premises. With the hospitality industry one of the worst affected by the Covid pandemic, and re-opening dates not scheduled until at least July, such gastronomical creativity is what will set businesses apart from the competition, especially with this bad boy dwarfing any foot long that dares to compete!

Gousto’s Virtual Dinner Party

Many of us have spent hours pondering our dream dinner party guests (Graham Norton, Lizzo, Ru Paul and Billy Joel if you were wondering). With dinnertime becoming more of an occasion than ever due to our barren lockdown schedules, Gousto’s Table for 1 Million campaign looked to host the UK’s biggest ever virtual dinner party with celebrity guests, entertainment and great food (supplied by the recipe box start up of course). Despite a few technical glitches that can only be expected (audiences were treated to a frozen screen of Paloma Faith really going to town on a taco dish) the campaign also did its bit by raising more than £40,000 for Trussel Trust foodbanks.

Let’s Not Go Back to ‘Normal’

After their re-imagining as a ‘sex positive’ business, Durex is urging the nation not to go back to normal, with a great new campaign that identifies the need for ‘normal’ attitudes towards sex to be reset. Coinciding with a huge boom in dating app popularity such as Her and Tinder, the brand has continued the campaign by running sex therapy sessions on Zoom, using the content to create a series for their social channels.

Barnard Castle IPA

In one of the quickest turnarounds known to man, following the trip to Durham that was heard around the world, independent Scottish craft brewer Brew Dog introduced their latest creation the next day: Barnard Castle Eye Test Hazy IPA. The brand released a mock-up image of the can on Twitter, dubbing it “shortsighted beer for tall stories” and described the flavour as a summery mix of pineapple, mango and lime. The IPA was made available for pre-order, with the first batches going out to customers next week.


The best of the rest…

Penguin Art

The pitter patter of Happy Feet can be heard throughout the exhibits of Kansas City’s Nelson-Atkins museum, as it opened its doors to a group of Peruvian penguins while lockdown meant any other visitors were kept at home. A video of the day trip was released online, with the museum’s CEO noting the birds seemed to prefer Caravaggio to Monet. Flipper-ing brilliant.

Brew Dog PtII

An independent brewing company in Long Island, New York have cheered up customers and seen a huge drive in sales by recently employing their two golden retrievers as delivery pups. Six Harbour’s Brewing Company are offering free delivery with the dogs personally carrying customer’s beers to their doorstep using specially designed beer collars.

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