June was a big month for the Hatch crew, delivering national campaigns and helping convey our client’s messaging through the ever-changing political climate and intense and important news agendas.
The RLWC2021 team had some long, but exciting days, as we announced the training bases for the visiting locations for next years world cup. Capitalising on the Zoom craze which had swept the nation, as well as delivering the announcement through a homeschooling session, we were able to align a sporting announcement with national trends, helping to make it relevant on a wider level. With the help of our brilliant teacher, Miss E, some of rugby league’s big names, and a range of well-known celebrities from each host town and city, we delivered a fantastic announcement, resulting in 340 pieces of print, online and broadcast coverage, while bringing some creativity and humour to the sport of Rugby League.
As always, we look to take inspiration from some of the fantastic and creative campaigns from around the world. We have highlighted some of our favourite campaigns from June, here:
Twitter’s Voice Note Function
As declared by Twitter’s Maya Patterson, “Sometimes 280 characters are just not enough”. To help combat this unfortunate truth, the social media giants have added a voice note function, allowing its users to record and attach audio clips to their tweets.
Within the first 24 hours of launching the feature, the platform saw some of its biggest hitters test out the function, including rapper Lil Nas X. Twitter seem to be capitalising on the salient fact that most people love the sound of their own voice, while the voice note function has opened doors to the possibility of worldwide challenges, hashtags and trends, as seen popularised by TikTok since the start of the year.
Carlsberg’s Special Edition Liverpool FC Beer Can
Much to the delight of a one or two Hatchlings (myself included) and the distain of many others, Liverpool won the Premier League in June. To mark the historic event, Liverpool sponsors, Carlsberg launched their special edition, LFC beer can. The new release, which features Liverpool FC’s crest, player signatures and the words ‘Champions, 2020 onwards’, will be available in 23 countries across the world; with UK fans able to get their hands on the can and a glass chalice through an online giveaway in the coming weeks, engaging a huge audience and creating a buzz across social media.
Carlsberg have been sponsors of Liverpool in some capacity since 1992, with theirs being the longest-running partnership between a brewer and a Premier League club, and this campaign will certainly keep the fans on side.
Supermarket Iceland Adopts All of The Humboldt Penguins at Chester Zoo
A really nice touch by the supermarket, and a PR masterstroke. After it emerged recently that Chester Zoo is struggling to make ends meet during the ongoing coronavirus pandemic, Iceland – the supermarket, not the country – has adopted all of the zoo’s Humboldt penguins.
This is a great way to show their dedication to helping what is an important cause to many people, while highlighting their generous and community-led motives. It has been interesting to see how brands are reacting and offering their support during what is a difficult time for a whole host of sectors, and this example from Iceland shows how brands can look outside of the box.
Best of the rest
Camden Town Brewery seem to have struck the right chord again, as they have pledged to give away 260,000 pints of beer to pubs across the country in a bid to help licensees turn a profit as they come out of lockdown, as part of their ‘To The Pub’ initiative.
Secret Cinema the immersive entertainment specialists has partnered with ice-cream brand Häagen-Dazs to bring a series of summer screenings to Goodwood Motor Circuit.
Finally, the Tik-Tok takeover seems to be gaining even more momentum as they launch their ‘Don’t Make Ads, Make Tik Toks’ campaign. After experiencing a boom in recent months, TikTok has finally taken a concrete step in making its platform more accessible to brands by introducing TikTok For Business. Under the banner ‘Don’t Make Ads, Make TikToks’ the brand launch is the app’s attempt to call out to advertisers, inviting them to reconsider traditional marketing and come onboard its storytelling platform. You can read our blog on the move here.
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