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Hatch Monthly Round-Up – January 2022

by Olivia Price Avatar


  • Posted on Friday 28th January, 2022

And breathe…we made it through another unusual 12 months and into 2022! Whilst January is known to bring on the blues, here at Hatch we have made sure to turn those negative vibes in positive ones.

This month at Hatch, we had some amazing events that really brightened up the start of the year, which included a press event with Hisense to showcase the brand new Laser TV in London to some key journalists.

We had some great coverage for our clients this month and have really hit the ground running for more successes in the year to come. As a highlight, we had an amazing piece of coverage land in The Sun for Route YC, all about the UK’s answer to Route 66.

Nothing has dampened our spirits this January (especially for members of the Hatch team participating in Dry January), and now we are through the most wintery month, let’s look back at some of the best PR campaigns in 2022 so far:


Afterlife Benches

To mark the final series of Ricky Gervais’ TV show ‘Afterlife’, 25 benches were donated and installed in parks across the UK to provide a place for people to chat and reflect. In After Life the main character Tony, played by Gervais, is often seen sitting on a bench in the churchyard where his wife is buried, and is a setting of conversations with a woman played by Penelope Wilton, whose husband is also buried in the cemetery.

Not only is this a great way to mark the final series, but the campaign helps to continue healthy conversations around mental health and really make an impact across the country. The benches will create a lasting legacy for Afterlife as well as becoming a safe place for people to visit.

Plant-Based Pop

With Veganuary being a massive popular month for foodies, and Pizza Express have been hot on the heels with the launch of their vegan version of garlic butter. It was announced that Pizza Express have gone one step further and curated a ‘plant-based pop’ playlist which features only vegan artists, including Billie Eilish, Ariana Grande, Anderson Paak, Ellie Goulding and Moby, and is a vibey mix of soul, funk, R&B, pop and jazz – a nod to the rich musical heritage of Pizza Express. No songs containing any references to animal products are included in the playlist, so no “Milkshake” from Kelis, and no “Honey Sweet” from Blossoms. Such a new and creative way to mark the important month in the foodie calendar.


Cheers with No Alcohol. Now You Can

Heineken has launched a new global campaign for this Dry January to pitch its line of non-alcohol beer. The campaign focuses on the exclusion that some people experience when choosing not to drink alcohol on social occasions.

With so many people taking part in Dry January this year, Heineken says you can still join in the celebrations with the non-alcoholic beer and bases the campaign on the idea that you can still share social moments regardless of whether you are drinking alcohol or not.

This new campaign builds on the brand’s previous, global campaign, ‘Now You Can’, which introduced Heineken 0.0 as the perfect drink for moments that were traditionally ‘non-beer’ occasions, such as after sports, while parked in a car or at a work lunch.


Now to look forward to another exciting year ahead. After such a successful start to 2022, we cant wait to see what the rest of the year has in store. Here’s to staying positive and testing negative in 2022!

If you’d like to chat with us about how your brand can step up and make the ‘Best of 2022’ lists, drop us a message at hello@hatchpr.co.uk