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Hatch Monthly Round Up – February

by Ruth Wilson Ruth Wilson


  • Posted on Monday 2nd March, 2020

The Hatchlings were feeling the love this month, with the Chiltern Railways team hopping straight on the love train to promote the company’s new Duo Ticket. Commuters heading from Birmingham to London were surprised by a gospel choir singing ‘All You Need Is Love’, Love Actually style!

Next stop, London, where the Villa Maria team hosted the UK premiere of Vintage, a feature-length documentary on winemaking in New Zealand. The red carpet was rolled out for attendees of the glittering premiere, which took place at the May Fair Hotel and featured a Q&A between wine expert Jane Parkinson and star of the documentary, Stu Dudley.


Storm in a teacup

So, what’s the tea with this story? Chancellor of the Exchequer, Rishi Sunak, shared a photograph of himself on Twitter with his favourite brew, Yorkshire Tea. Cue a weekend of chaos for the brand’s social team as they quash claims they have any political allegiances or had any involvement in the photo.

Once the dust had settled, Yorkshire Tea posted an emotive Twitter thread reminding the keyboard warriors of the human behind the brand’s social media. Even rivals PG Tips came out in solidarity.

But Twitter user @sulaAlice was not to be stopped, and Yorkshire Tea’s response of ‘Sue, you’re shouting at tea’ caught Twitter’s attention, with the hashtag #SueYouAreShoutingAtTea trending.

The conversation around this on social media and beyond has been huge and is a great example of how successful giving a brand a human voice can be. It’s another reminder to be kind to one another, Sue included.


Kelis & Deliveroo’s milkshakes bring all the boys to the yard

…and they have to charge.

In other beverage-themed news, Deliveroo has partnered with Kelis to open a milkshake pop-up, The Yard in London’s Shoreditch. The shop will open for two days from 18 March to coincide with the singer’s performance at the Roundhouse and the menu will feature five flavours inspired by songs from Kelis’ albums Kaleidescope and Tasty.

The woman herself will be putting in an appearance to make shakes for some lucky customers, such as Good Stuff, made with plantain and jerk seasoning or the vegan coconut delight, Trick Me. Fans in Manchester and Cambridge can also purchase the limited-edition milkshakes on the Deliveroo app on 19th March.


The best of the rest…

It’s not every day a fast food chain uses mould to sell its burgers, but that’s exactly what Burger King has done, and it’s started a whopper of a conversation within the marketing world. The ad features a rotting Whopper burger and was intended to promote the removal of all artificial preservatives, a subtle dig at the infamous ‘Last McDonalds Cheeseburger in Iceland’ which hasn’t begun to decompose after over a decade. Lovin’ it?

‘About bloody time’ was how Tesco chose to announce its new range of plasters in different skin tones on social media, to everyone’s agreement. The plasters are available now and come in three shades; light, medium and dark and are intended to ‘better represent the nation’, with Superdrug and Boots both thought to be following suit.

Did we mention it was Valentine’s Day? Twitter took a tongue-in-cheek approach by opening its own pop-up #DatingTwitter Advice Bureau from 13-16 February, featuring interactive exhibits and showcasing tweets on modern dating, relationships and the single life. We sent our London bachelor Jack to learn a thing or two – check out his blog on it for the full lowdown.

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