HUT, HUT, HIKE!
From a social perspective I think it’s fair to say the past 12 months have been very turbulent, however, April has teased us with a glimpse of normality. We had fans back at Wembley for the Caraboa Cup Final, the red carpet was rolled back out at the Oscars, and last but by no means least the pubs are FINALLY back open.
Most importantly, to end what has been an exhilarating month we had the world’s most exciting sporting event (that doesn’t actually contain any actual live sports), the 2021 NFL Draft. But, before we sit back and watch No.1 overall pick Trevor Lawrence destroy the NFL, let’s recap which brands this month have landed a Super Bowl worthy campaign, and which will be judged ‘Mr. Irrelevant’.
Let’s start the drive!
Here at the Hatch HQ we dominated the gridiron. We helped shine a light on the beautiful game as Powerleague teamed up with Campaign Against Living Miserably (CALM) to host a silent football match as part of their Play to Talk campaign. Whilst Nationwide Building Society launched its new ‘Coin For Respect’ initiative to promote the Respect campaign for grassroots sport.
Furthermore, Hatch threw for another touchdown with their World Class GB Finale livestream for Diageo, as well as securing three PRmoment Awards nominations for all the hard work and preparation that has gone into the upcoming RLWC2021.
Now, onto the First-ever Hatch April Draft where we will be deciding which campaigns aced the scouting combine, and have first-round potential.
Did someone say April Fools?
With the first overall pick, we select Asda, with its re-rinsed joke of announcing Weetabix and Heinz Beanz in a can. Weetabix sent the entirety of social media into meltdown months ago when it posted a controversial breakfast with a twist, and Asda jumped on this bandwagon at the perfect time with a classical April Fools’ joke.
We’re really proud to announce Weetabix and Heinz Beanz in a can! New and exclusive to Asda.
Terms and conditions apply. Subject to availability.#Asda #HeinzBeanz @HeinzUK #Weetabix @weetabix #BreakfastofChampions #new #exclusive pic.twitter.com/aGuh2gUvGk
— Asda (@asda) April 1, 2021
Other great April Fools stunts include: Robinsons’ purple makeover of the Wimbledon’s Centre Court in aid of its new Blackcurrant squash, Lego’s new SmartBricks creation that ensures we never have to experience the pain of standing on a piece of Lego again, and Frankie and Benny’s for its ‘Meatball Bath Bomb’ which lets you bathe in the aroma of their signature ‘Meatballs al Forno’ to celebrate 25 years of the iconic dish.
Pint and a perm anyone?
The second overall pick, goes to Heineken as it launched ‘pub gardens haircuts’ across the nation. On the 12th of April, when all the pubs and hairdressers finally re-opened in the UK after four months of lockdown, Heineken helped refresh the nation by installing mobile hairdressing units in pub gardens across London, Manchester and Birmingham. The “Shear genius!” activation gave customers a complimentary haircut after buying a pint of Heineken, and took place in a branded airstream.
Today's the day! Heineken or haircut… or both? If you're in South London join us at The Gregorian, Bermondsey from 12-6pm and you'll get a free haircut with your first pint of Heineken! #ShearGenius #LockdownLifting #Heineken pic.twitter.com/WLqOY2t699
— Heineken® UK (@Heineken_UK) April 12, 2021
Furthermore, with the third overall pick we select Ice Hockey team ZSC Lions, who in partnership with Serviceplan Suisse, gifted a loyal fans the most unique memorabilia. As a token to the 4,100 fans missing out on watching their team’s games live due to COVID-19, the Swiss team sent each fan a 15ml bottle of melted rink ice from their stadium for them to cherish in whatever way they felt necessary. Some punters fed it to their plants, whilst others even baptized their babies. What a way to give back to the fans, and gain some fantastic coverage whilst doing so!
To round off the inaugural Hatch Draft, here are some other franchises that were deemed first-round picks this month:
- Fisher-Price, launched a charming advert that invites viewers to reconnect with their inner child and find new meaning for everyday objects around them.
- Reese’s, alongside cosmetics company HipDot released an iconic peanut buttercup scented makeup collection, that whilst not edible will likely get you licking your lips.
- Budweiser, turns around the fate of the planet in their Earth Day Campaign, that features a ‘reverse poem’ that showcases how we can turn climate change around.
- Ben & Jerry’s, have joined forces with Snapchat to launch the first ever ice cream ‘pack scan’ augmented reality lens. Snapchat users are invited to scan the new Cookie Dough Peace Pop, which will open up an AR lens transporting the customer into an exclusive summer experience.
That’s it for now, see you in Cleveland!
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