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HATCH AT THE WORLDS GREATEST HORSE RACE

by James Hickman James Hickman

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  • Posted on Tuesday 21st April, 2015

It was busy times for the Hatchlings, last week as like the rest of the sporting world, all eyes were fixed on Aintree Race Course, as the World’s greatest horse racing festival; The Crabbie’s Grand National began. As part of its second year, as headline sponsor, our client Crabbie’s Alcoholic Ginger Beer welcomed race goers from across the globe.

Over the past six months the Hatchlings have worked tirelessly securing interviews, drafting press materials, organising photo calls and creating bespoke campaigns, such as finding out the British public’s Grand National superstitions. We even found time to create a giant piece of sand art on a beach just a stone’s throw from Red Rum’s old stomping ground. As the Crabbie’s Grand National festival began, we dusted off our suits, fascinators and finery and headed over to Aintree to take up our seats for a three day stint in the media centre.

Bathed in glorious sunshine, record crowds were treated to true scouse hospitality and even the Daily Mail saw fit to dish out some back handed compliments to those in attendance.

With the Crabbie’s Grand National itself being A.P McCoy’s final ever race, he was obviously the peoples firm favourite aboard Shutthefrontdoor, but it was Leighton Aspell riding Many Clouds who stole the show romping home to claim the win for a second year running.

As the sunset on this year’s race the women slipped off their heels and donned their Crabbie’s branded flip flops, the Hatch team sat back with a cold glass of Crabbie’s and celebrated another fantastic festival. Until next year folks…