Hatch has a proven track record within sports communications and has been working with RLWC2021 organisers on promotion of the tournament for the past eighteen months.
The team will work closely with McCann Manchester and Goodform to drive ticket sales as well as creating a deeper connection with Rugby League’s core fanbase, delivering the most accessible experience for new fans by creating engaging content, and powerful, in-depth storytelling.
Matt Peden, Director at Hatch, said: “We’ve been working with the team for nearly two years, so we’re proud to have been selected alongside McCann Manchester and Goodform to finish the job. RLWC2021 has a powerful story to tell, from social impact to communities, and we all believe that the men’s, women’s and wheelchair tournaments, that take place simultaneously for the first-time next year, will transcend the sport and attract a new audience.”
On the appointments, Terri Lynam, Customer Director at RLWC2021: “We are delighted to announce our world-class roster of agencies who have a vital role to play in delivering the biggest and best ever Rugby League World Cup.”
Lynam, who has previously worked on other major events including London 2012 and Rugby Union World Cup in 2015, added: “The pitch process was highly competitive and the challenge in the brief was to sell Rugby League as more than just the game on the field. It’s the experience in its entirety, the diverse and exciting crowd, the history of the sport and the infectious passion that create a unique atmosphere and experience that British sport’s fans both existing and new will love.”
“We are just days away from the opening of the public ticket ballot – the first ever ballot in Rugby League World Cup history – and we are excited to inspire fans who haven’t experienced Rugby League before to book their place at the World Cup next autumn.”