UK’s first Yoga on a train!
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Generate one national hit.
Promote mindfulness activities on board Chiltern Railways’ services.
To promote the Mind charity partnership and encourage mindfulness activities on board Chiltern Railways, Hatch launched the UK’s first Yoga on a train!
On Wednesday 4th April 2018, the 1255 train from Birmingham to Marylebone was used to stage a closed photoshoot to launch the “Mindfulness Zone”. A number of promotional actors were recruited to support the photography and we partnered with University of Oxford Mindfulness Centre to provide us with an expert quote to add weight and credibility to the press release.
Hatch also worked with a Yoga Instructor to create a series of train yoga poses which would form an infographic to accompany the release and pictures.
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