Drive authority links to 888Sport.com's Premier League page
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Online betting platform, 888Sport.com, tasked us with running a football focused campaign that would help drive powerful, DA 50+ links back to their website to support their wider SEO activity.
With COVID-19 moving football fixtures to daily occurrences, we wanted to see what impact this huge variety of kick-off times had on results for each team
Conducted in-depth desk research listing every single result for the 20 EPL teams, looking at home v away, kick-off days and times
Identified patterns and angles from the data and produce media collateral to match
Targeted national and regional media with a DA of 50+ with the stats
Set up interviews with ex-players to ensure the press had no choice but to take our story and provide the link
11 pieces of coverage all with high authority DA 50+ links back to the target page
Magellan House, Armouries Way, Leeds, LS10 1JE
0113 361 3600 | firstname.lastname@example.org
79-81 Borough Rd, London SE1 1DN
0203 829 8920 | email@example.com