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Results: Sport

  • Hats

    Hats of to Becks

      News that football’s playing icon is to hang up his boots is, in my humble view, a sad day for the game. The carefully worded announcement brought back memories of my work for the first ever England sponsor, Green Flag, and a shy floppy haired youth, who I managed to get to wear a […]

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  • A

    A Question of Sport Sponsorship

    I was surprised to read results in The Drum recently from a study by Threepipe that revealed 77 per cent of 18-24 year olds believe that associations with sports stars doesn’t make them any more likely to consider purchasing a brand. The outcome of the survey suggests that sponsorship of sports stars is not making […]

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