23 January 2018
CARVE A HEART
Now in its fourth year, Carve a Heart is an annual campaign run by international children’s charity, World Vision, which uses Halloween as a hook to highlight children living in fear across the world.
Hatch were briefed to create a number of standout PR ideas to raise awareness of the Carve a Heart 2016 campaign.
Create an engaging pumpkin event to encourage target audience to carve a heart in their pumpkin on Halloween.
Stimulate social media sharing using #carveaheart.
Hatch created the UK’s first urban pumpkin patch and brought it to Covent Garden in London. Over the space of five days, the pumpkin patch was seen by/engaged with 457,142 people.
On the last day of the event (Halloween), Londoners we’re encouraged to PYO (pick your own) pumpkin to take home to carve a heart in.
Hatch also managed the PR around a series of regional church events, a GIF photobooth at Westfield shopping centre and a standalone pumpkin carriage pop-up at Manchester Piccadilly train station.