The UK Plumber of the Year
- JT are a shower tray manufacturer in Leeds – there main target audience is the trade with plumbers, merchants and distributers always being the #1 target
- JT want to engage with more tradesman to get an understanding of the market.
- Hatch came up with the campaign idea “UK Plumber of the Year” to help target and talk to more plumbers
- Hatch developed a brand plan for the competition including a logo, website and social channels
- Secured partners with Bristan, Plumb Centre, Helly Hanson, CAT, C.K Tools and Heating and Plumbing Monthly as a media competition partner
- Year one achieved over 100 applications to the competition, Year Two received over 250
- The plumbers embark on “Vote for Me” campaign to get the public on board – over 5500 votes have been registered
- Regional coverage all over the UK for the finalists – local BBC Radio even joined one of the Plumbers in their van on a morning commute!
- PR value of over £160k for two years of activity
- Rapid social media growth with dedicated channels set up and ran