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SLINGBSY

Case Studies

SLINGBSY GIN & THE SPIRIT OF HARROGATE

PR

23 January 2018

The Challenge

Successfully launch the Spirit of Harrogate – Slingsby Gin’s exclusive retail experience – to the consumer and trade.

Drive store visits and Gin Experience bookings amongst key audiences.

 The Solution

Hatch developed a multi-prong approach which involved scaling the awareness drive, initially among local influencers, rolling out to regional and national contacts.

Hatch engaged with a bank of influencers and media contacts from different target demographics, tailoring the information to suit each group and media, and key contacts were invited to review the ‘Slingsby Experience’.

To maintain momentum, Hatch linked in to key calendar dates and national what’s on and gift guides – selling in the Spirit of Harrogate as a must-have experience.

Outputs

  • Coverage highlights included The Metro, a double page spread in Vogue, The Telegraph, Metro, and The Grocer
  • The Spirit of Harrogate retail experience has received rave reviews since opening and social channels have quadrupled in engagement