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#RELEASETHEBOOST"/

Case Studies

#RELEASETHEBOOST

Campaigns

Drink

Events

Events

Experiential

Public relations

Social Media

Summer

16 February 2017

The Challenge

  • To amplify and bring to life on social media and experiential, the brand’s first ever consumer campaign – ‘Release the Boost’.
  • Target core demographic of 16-34 year olds
  • Visit three core locations – Belfast, Birmingham and Manchester

The Solution

  • Working with the already established campaign artwork, Hatch developed an integrated approach that involved experiential activity in the three cities and a content rich social media competition.
  • Entrants were required to upload a selfie and decide whether they were #TeamEagle or #TeamCheetah
  • Random entrants were picked to receive a personalised gif – giving bespoke sharable content
  • These were hosted on a branded Tumblr page, along with other campaign collateral
  • Created huge automated cube which opened every hour to reveal sampling experiential with social activiation. Crystal Maze style ‘grab a ball’ activation
  • Snapchat filters were used at events to drive engagement

The Results:

  • Sampled and engaged with over 20,000 people at experiential events
  • Drove brand advocacy and received over 10,000 visits to campaign website on Tumblr
  • 9.7 million people within the core demographic saw the campaign
  • Over 500,000 video views on our content
  • Achieved 7,000 entries for #TeamEagle / #TeamCheetah

Outputs