google633028405121f1c6.html
LA

Case Studies

LA CASITA

Events

Hatch Live

22 January 2018

The Challenge

Launch Spanish tapas restaurant La Casita in Leeds city centre.

Raise the profile of the La Casita brand, which already has three restaurants in Leeds suburbs.

The Solution

Announced the restaurant coming to Leeds city centre with investment press release and owners picture.

Hatch introduced a local partnership with North Star Coffee to create an exclusive Espresso Martini menu ahead of the opening.

Hosted two preview openings ahead of opening officially to the public to friends and family, and key press and influencers.

Post opening, Hatch invited press to visit the restaurant again to experience the full menu in exchange for reviews.

Outputs

  • Generated press coverage locally, with a total ‘Opportunities to See’ over 1.7million including 7 local reviews.
  • Successfully launched the restaurant with the first opening weekend being fully booked.
  • Introduced a long-standing relationship with North Star Coffee, with an Espresso Martini menu being rolled out to the other restaurant locations.