Hatch Communications
Hatch Communications
Hatch Communications
Las Casita Food
La Casita Logo

La Casita

Leeds Launch
Las Casita Food
La Casita Logo

La Casita

Leeds Launch

The
Brief

Launch Spanish tapas restaurant La Casita in Leeds city centre.

Raise the profile of the La Casita brand, which already has three restaurants in Leeds suburbs.

La Casita plate of food

The
Solution

/ PR

/ ACTIVATION

/ FOOD & BEVERAGE

Announced the restaurant coming to Leeds city centre with investment press release and owners picture.

Hatch introduced a local partnership with North Star Coffee to create an exclusive Espresso Martini menu ahead of the opening.

Hosted two preview openings ahead of opening officially to the public to friends and family, and key press and influencers.

Post opening, Hatch invited press to visit the restaurant again to experience the full menu in exchange for reviews.

Meaningful Measurement

Successfully launched the restaurant with the first opening weekend being fully booked.

Las Casita Food

1700000

Opportunities to see

Generated press coverage

locally, with a total ‘Opportunities to See’ over 1.7million including 7 local reviews.

Introduced

a long-standing relationship with North Star Coffee, with an Espresso Martini menu being rolled out to the other restaurant locations.

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