Case Studies

Candypants Swimwear Launch



25 September 2017

The Challenge

  • Launch Candypants debut fashion collection into the UK market, following the success of Candypants Events
  • Develop a strong influencer following, utilising the Candypants Events Girls to build the brands reputation in the UK market.

The Solution

  • Launch Candypants debut collection into the UK market through hardworking press office for both trade and consumer media.
  • Co-ordinate a press & influencer trip to Marbella, giving guests the chance to experience the true Candypants lifestyle. Guests in attendance included Fashion Stylist at Fabulous Magazine and leading fashion influencer, Arianna Ajtar.
  • Create and implement a strong influencer seeding strategy. Build rapports with key influencers and gift them the latest pieces, in return for tagged social media posts and blog posts.
  • Proactively create news stories and ‘trend-led’ releases from existing assets – ensuring to target key media, stylists and journalists.
  • Coverage highlights include; The Sun Online, Marie Claire Online and Look Online as well as key trade publications such as Underlines and Lingerie Insight.