By James Hickman•
15 May 2012
It’s hard to believe I’ve been at Hatch for over two months now. Already having in-house experience I wanted to undertake a short term placement at an agency, enabling me to maximise my understanding and gain experience of both sides of PR. From day one at University I’ve been encouraged to seek out work experience opportunities. A 2:1 or First in a PR degree no longer makes the grade in today’s competitive market, you need to stand out from the crowd and gain that hands-on experience.
At Hatch, I’ve had the chance to undertake general tasks that go on in an agency such as updating media contact lists, project researching and pitching news stories both locally and nationally.
The beauty of PR is the variety it offers and my experience at Hatch has given me an insight into how an agency runs, as well as allowing me to apply what I’ve learnt at University to a real life work environment.
As well as developing transferable skills I’ve become aware of the realities of what a career in PR entails, reassuring me that I have made the right career choice.
Written by Kelly Donnellan, Work Experience student at Hatch