By Tom Hemingway•
19 July 2013
In a bid to take their client PhD Nutrition to ‘The Next Level’, Team PhD at Hatch has been heading up and down the country to ask gym goers to up the ante and the altitude. PhD Nutrition is a specialist in men’s and women’s sports nutrition, who’s aim is to take sports supplementation to new heights in taste, ingredients and performance, inspiring and supporting training at ‘The Next Level’.
With this in mind, Hatch created this challenge to present this new position to journalists at The Altitude Centre in London, where top sports and health & fitness writers were put to the test in an altitude chamber. In search for those willing to go that extra mile, or an extra 3,000 metres to be precise, city centre gym members have been challenged to train at altitude. Undertaking various exercises at 3,000m elevation with the use of an oxygen reduction mask.
Hatch is aiming to push urban athletes to their peak and showcase how PhD Nutrition can take their training to ‘The Next Level’. Due to its success, the team are now running around the country with a portable altitude unit to challenge the health conscious consumer too.
As part of ‘The Next level’ activity, Hatch are also on the hunt to find the next face, and indeed the physique, for the sports nutrition specialist’s new adverts. The team are taking PhD Nutrition’s life-size advert into these gyms, asking members to strike their best pose to become the next face of their advert! One winner will be crowned the face of the brand’s ‘The Next Level’ campaign and feature in an advert in FHM’s November issue.