By Natalie Owen•
20 February 2013
After successfully launching the JTSOFTSTONE last September, the JT and Hatch team were very excited to receive the news that the product has been shortlisted as a finalist at the upcoming KBBReview Awards, organised by the industry’s leading business magazine, KBBReview.
Shortlisted in the ‘Bathroom Product Innovation of the Year’ category, which rewards specific products for being innovative in design, application or manufacture, JTSOFTSTONE is up against five other competitors at the annual showcase event in March.
The Hatch team worked alongside JT to create a new brand name and identity for JTSOFTSTONE. This involved everything from product creative, product photo shoots, integrated advertising and editorial campaigns, as well as a detailed PR strategy.
Watch this space for an update on how we get on, and if you fancy a good for the sole shower experience, visit www.just-trays.co.uk for nearest available stockists.