Hatch Goes Global!

By Matt Peden

06 March 2012

As part of our ongoing activity to raise the profile of Thomas Cook Sport’s international expansion, Hatch were tasked to organise two high profile media events in the Middle East last week to help launch Thomas Cook Sport Match Breaks in Dubai and Abu Dhabi.

Having been given the ardous task of travelling to five star Dubai, I think I was the envy of most of the office thinking I was heading out for five days of sun, sand and cocktails on the beach. However, it pains me to say that my feet didn’t feel  the sand!!

Nonetheless, they did visit the back of multiple taxis and paced many hotel receptions. The two media events were well attended and were aided by Manchester United legends Lee Sharpe and Andrew Cole making appearances, plus the Premier League trophy as part of the MUFC Champ19ns Global Tour.

However, the hard slog was worthwhile with two successful events completed, good media coverage secured and overall a happy camp. A fantastic experience overall putting Hatch firmly on the international map.