By Tom Hemingway•
18 July 2013
The Wensleydale Creamery, makers of Yorkshire Wensleydale Cheese, has asked the Hatch team to take to the field and bowl over Yorkshire Country Cricket Club fans with the region’s much loved cheese.
Following their announcement as an official partner, this three-year deal will see the historic cheesemaker’s logo displayed on the sides and back of the players’ shirts in all forms of cricket. The Hatch team will maximise this association of two of Yorkshire’s finest by utilising brand rights, player access and ensure Yorkshire’s greatest cheese is sampled and enjoyed by Yorkshire’s best players and fans alike.
Based at Hawes in the heart of the Yorkshire Dales, The Wensleydale Creamery handcrafts its cheese to time-honoured recipes, using milk from local family farms to ensure the quality and authenticity of its cheese. Hatch aims to highlight this Yorkshire heritage of The Wensleydale Creamery in Yorkshire Country Cricket Club’s 150th year, and hit fans for six with a range of maximisation campaigns that aim to engage young and old supporters alike.