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Crabbie’s Summer Time

By Tom Hemingway

19 July 2013

Just in time for the summer sunshine, one of our clients, Crabbie’s Alcoholic Ginger Beer, the nation’s number one selling alcoholic ginger beer, has launched two new berry-licious variants this summer – Scottish Raspberry and Strawberry & Lime.

The Crabbie’s team at Hatch are working on some sumptuous PR campaigns for the new flavours with some great coverage already achieved. The new variants are available now in most major UK supermarkets, with pricing in line with the other Crabbie’s variants and will also feature at sampling events across the country, as Crabbie’s roll out their summer tour of festivals and events.

Time for a drink in the sun anyone?